The intent is to allow non-invasive advertising, to either maintain support for websites that rely on advertising as a main source of revenue or for websites that have an agreement with the program. Acceptable Ads identifies 'non-annoying' ads, which AdBlock shows by default. In the terms of the deal, the original developer Michael Gundlach left operations to Adblock's continuing director, Gabriel Cubbage, and as of October 2, 2015, AdBlock began participating in the Acceptable Ads program. Sales and acceptable ads ĪdBlock was sold to an anonymous buyer in 2015 and on October 15, 2015, Gundlach's name was taken down from the site. After the one-month campaign, it raised $55,000. Gundlach launched a crowdfunding campaign on Crowdtilt in August 2013 in order to fund an ad campaign to raise awareness of ad-blocking and to rent a billboard at Times Square. In July 2018, AdBlock acquired uBlock, a commercial ad-blocker owned by uBlock LLC and based on uBlock Origin. Since 2016, AdBlock has been based on the Adblock Plus source code. The developer of AdBlock, Michael Gundlach, claims to have been inspired by the Adblock Plus extension for Firefox, which is itself based on the original Adblock that ceased development in 2004. ĪdBlock's efforts are not related to Adblock Plus. The AdBlock extension was created on December 8, 2009, which is the day that support for extensions was added to Google Chrome.

It is free to download and use, and it includes optional donations to the developers. AdBlock allows users to prevent page elements, such as advertisements, from being displayed. 5.4.2 / February 21, 2023 41 days ago ( ) (Google Chrome) Ģ.0 / February 28, 2023 34 days ago ( ) ĪdBlock is an ad blocking browser extension for Google Chrome, Apple Safari (desktop and mobile), Firefox, Opera, and Microsoft Edge.

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